Interesting analysis about (dis)connection of smaller airports in Croatia
Portal avioradar.hr published an interesting analysis about the (dis) connections of smaller airports in Croatia, in which also participated Rijeka Airport.
Rijeka Airport statement from the article:
"Rijeka Airport has been working very intensively in the last few years to introduce new destinations, and lot of resources have been invested to bring new airlines to Kvarner. This is possible on several annual conferences (Routes, Connect), where airport representatives meet with airline representatives, and negotiate possibilities for increasing their operations and introducing new destinations. As in every industry, in the aviation industry, the laws of supply and demand are applicable, so before the introduction of any new destination, the airlines are carrying out numerous route performance analysis. They continue to operate on the routes that bring them the greatest profit or introduce new ones if the analyzes show that they'll bring significant profits in the future. It is important to point out that when introducing new destinations the airline's risk is the highest and it depends largely on the recognizability of this new destination in the distant markets that need to be connected by airline. In the case of famous destinations for which travelers are aware of, or have already formed a specific demand for, there is no need for additional investment in marketing. In that case the risk of airline reduces to minimum. However, in cases where the destination is unknown in distant markets which needs airline connections, and there is still no specific demand for that destination among airline passengers, airline risk is much higher and additional funding is needed (in the form of a discount on airport services or in terms of marketing funds). This is precisely the case of Rijeka and Kvarner, which has a very high third place in the number of arrivals in Croatia, is well positioned and well known in the neighboring countries, more suitable for cars and bus passengers, while in further markets it still insufficiently recognized. Therefore, in terms of additional support to air carriers, Rijeka Airport has invested nearly 3 million € of its own funds in the last 3 years (1.5 million € in terms of discount, 1.5 million € in terms of advertising). In addition to that in last 3 years also 1,25 million € of joint funds by regional and local units and tourist boards was invested for the purpose of investing in airline development. However, not even these very significant funds (Rijeka Airport's own funds invested in the development of new lines represents almost 45% of its TOTAL BUDGET!), did not lead to an increase in the number of passengers which are accomplished in other Croatian well known markets.
Therefore, it can be concluded that airports, with all their efforts and investments, can not significantly influence the airlines decisions on the viability of introducing a new destination. The crucial factor of their decision is ultimately the degree of development of the destination, its offer, brand, the demand for travelers to visit them, and the recognition of the destination and its reputation. Ultimately, travelers do not come to a destination for the airport, but for the destination itself!"
The whole article in croatian language is available in the following link: